Items

Fiesta Passion, Fiesta Fashion

This project provided marketing and communications support to the Institute of Texan Cultures for its exhibit launch of “Fiesta Passion, Fiesta Fashion."
Discovery Challenge: Fiesta Edition

Grajeda developed a project to create a scavenger hunt event linking ScoutSA and Fiesta, which he called the Discovery Challenge: Fiesta Edition. It encouraged Fiestagoers, and individuals who don’t typically attend Fiesta events, to explore their favorite events and seek out the Scout SA Discovery Challenge marker. This project allowed the Office of Historic Preservation to engage with a population of San Antonians who traditionally attend Fiesta events, while also encouraging others who don’t usually go. Historic context and information about these events where provided as clues to find the Scout SA marker. Grajeda developed a logo, promotional materials, and the concept for this event, promoting engagement with the OHP at sites like Oyster Bake and Woodlawn Lake’s Earth Day.