BEAUTIFICATION. This lias been well organize, (lie women. The program for roadside improvement been developed thru thousands of miles of travel by i| vomen in the United States and in Europe and build are issued for (be guidance of the people. It is the i outstanding and carefully arranged plan of beautifient of any national highway and is being copied extensivj This department needs $3000 per year for headquur! work and publicity and for its cooperative labors to I tlie localities interested and at work. Tlieir program 1 been officially approved in many ways.
PUBLICITY DIRECTOR. This department is now imperative need if the improved travel conditions and business opportunities of this territory are to be mt nationally known. Newspaper and magazine editors, we have ample evidence, will take Old Spanish Trail ne. and feature articles because of the interest in this soutln country; this is the most valuable kind of publici $2300 minimum is needed to get this department establb ed. A competent publicity director is ready for the servi,
TOURIST INFORMATION BUREAU. We should i stall such a bureau. The present connections of this <i ganization for distribution cover the whole United Staff Inquiries come from everywhere. O.ST literature anil da are accumulating. OST communities have tlieir litcratiu for distribution. A central bureau would be a vnluab clearing house for inquiries and the OST communities. ,
YEAR BOOK. This tells wliat we have accomplish! and what is planned. It is an effective element of leadtj ship, suggestion and report. The territory is vast; tj Year Book reaches everywhere. It circulates over tl North and arouses interest in this South country. I costs about $1000 annually.
ADMINISTRATION. Obviously (lie administration o this work over thousands of miles of territory is a hi undertaking. Tiiis expansion has been an incvitalil growth. We must build up travel service as a great rail road docs if we want people to come and spend or sett! or invest. This work is for your benefit and you can hell witli its financing and see that others help.
Only a few years ago this Old Spanish Trail pm,jet was called a dream. Today it stands with an unparalielct construction record.
San Antonio. Texas,	HARRAL AYRES,
August 1, 1027.	Managing	Director
CARRYING THRU THIS PROGRAM IS OF COURSE LIMITED TO OUR ABILITY TO MEET THE COSTS. WILL YOU HELP ALL YOU CAN?
ITS ONLY OBJECT IS TO PROMOTE THE INTERTSTS OF THE PEOPLE. WE ARE STRIVING TO HAVE EVERYONE THAT WANTS TO TRAVEL OR INVEST TO KNOW OF THIS OLD SPANISH TRAIL COUNTRY AND ITS OPPORTUNITIES. HELPFUL SUGGESTIONS THEREFORE ARE INVITED.