12
MASSACHUSETTS FEDERATION OF PLANNING BOARDS
alties of Lctione33°n mamtaini^ U is ^ble to the pen-
\ —Suggestions for Municipal Regulation of Bill Boards.
tu . Se°tioiV 29 ,0^. ?haPte1’ 93 of the General Laws of Massachusetts (with the amendment proposed by the h ederation of Planning Boards and enacted as chapter 32/ of 1924) authorizes cities and towns to further regulate bill boards, signs and other advertising devices within their respective limits by ordinance or by-law not inconsistent with the General Laws or with the state regulations. Such ordinances and by-laws do not now require approval by the state Highway Division, but may be adopted in the same way as all other ordinances and by-laws. They cannot repeal any restrictions imposed by the state regulations, but may add further restrictions, applicable to local needs, which will have the same binding effect upon the state authorities, in the issuance of permits for advertising within the municipal limits, as the state regulations have.	.
It is necessary to warn members of Planning Boards and others who desire to draw up municipal regulations for bill boards not to go too far in their enthusiasm tor drastic restrictions; but to remember that the prob em of enforcement, the most difficult of all, is still ahead of us and to bear in mind what has been said before in ie-ga’rd to the limitations of the police power by the United
§ta*S	the	state	regulations	the	Highway-
nitri aimi had le°’al advice and endeavored not to own Sipple constitutional
taken at present as models for die class ot ve^ ^ that would probably be snstainec yrestrictions, ordinances therefore, ?bould cpnta	or	added to
Which should be earn	local	conditions
only as far as may be nec^sa 7 om in the general and to cover any 1Tnporta 1;missioilS) the state regula-
tli^^'UHti^o^tlleiWnrnPiou3 P-imity to ad.,onung
board companies at a fdoor advertising cannot be sue wav Division, that out-dooi , 0f dimensions 2o bj cessfully carried on	refuted	by	the great-
12 and 40 by lo feet, v as.^° ? odvertising campaign ever
est and most effective outdoor a	drives	for	Bed
carried on—that m ait_____	.	,	ac]Iieved its success
Cross, Liberty Bonds, et •	+han	3	by	4 feet in
chiefly with posters averaging less tnan o >
S1ZG'To the end that local laws for control of outdoor advertising may be as far as possible uniform throughout the state, the following suggestions are presented in the form of a by-law for towns, designed to supplement consistently the state rules. Such a by-law or ordinance should be a part of the local building regulations.
VI—Proposed Form of By-Law;
Except as provided herein, hill boards, signs, or other devices for the purpose of outdoor advertising shall be permitted to be erected, displayed or maintained within public view in the town of.....................onlv
in conformity with the following requirements: No such bill board, sign or device, unless on the wall of a build-
the wall of a buildiim shall bp % 106 suPP01‘ted on
smooth uprights, without braced sbnlT^li Ve/tically on be kept well painted on all exposed wo!,1?1 ^PPorts, faces, and, with the ground abomTt ? and lr°n sur-objectionable matter; no part of t shal?^ &nd free from teet or less than one foot a wl « snail be more than six
the waVt^?e. Ie™l of the
W if'vitM„V.L°^0“P-onnd, chwchorVnhfi ^ W thM one