5') 1 Gunter Hotel, San Antonio, Texas December 11, 19 >0•
r. T. J. Donaghue,
Vies "resident TEXAS C0”?AI3Y.
My Dear "r. Donaghue,-
I aa sending this to e':iphasize some of the important reasons for the Old Spanish Trail map 7, left with you.
This mapis the development of ye.ro of intimate contacts with the traveling public and with the najaagers of the travel-routing clubo. ’n addition, me have thousands of letters. Moreover, I have mde tripe north for conferences with the travel-ro uting Isadora and with the clerks that give oat the inf or oat ion.
This map now revolutionizes the principles of map and travel information. '"e have had "Section flaps" and "State Maps" and "Strip "laps" and "Strip Map Books'1 and the "Travelog" in pamphlet fora and finally the "Travelog" in a 52-page booklet.
Our "Travelog" has a national and international reputation'—~1 have big files of letters 1 shall want to shov; you.
This map I am calling the "Travelog Map." (The name will be copyrighted.) The mere maps non distributed by the oil companies ore of minor value. They have been the best that was possible. Mon we can cooperate to supply the most complete and intelligent travel service in existence and build up an all-year travel movement fr.ro in these southern States of people from all over the continent.
You have your stations all over the United otatea. Travelers are telling ms _ they are getting the best all-around-service at your stations. The 03T has thfcst-fe distribution service through these hundreds of travel-routing clubs reaching millions of inquiring people. I have this wide experience and personal contacts. The TEXAS COM3ANY is one of the founders of the Old Spanish Trail. You, we, the State highway departments, the Federal Hoad Bureau, and the OST people have pushed this highway to completion because it would become the only all-year touri3t-way in the United States. With the best service station attentions and with the "Travelog !*apn supplying the best travel information sales results should increase steadily.
The winter-stay-at-homes are now inquiring about this country, feet They do not yet laiow this country as they know ['lor-'da or California. To get hbre they met