OFFICIALS AND COMMITTEES
OLD SPANISH TRAIL ASSOCIATION
President: Dr. Fred B. Johnston, San Antonio, Texas. Managing Director: H. B. Ayres, San Antonio, Texas. Vice-Presidents:
Florida—F. W. Marsh, Pensacola, Fla.
Alabama—John Craft, Mobile, Ala.
Mississippi—IT. S. Weston, Logtoivn, Miss.
Louisiana—Martin Behrman, New Orleans,. La. East Texas—W. E. Lea, Orange, Texas.
West Texas—Walter Schreiner, Kerrville, Texas. Western—A. II. Gardner, Tombstone, Arizona. South Texas—W. R. Perkins, Alice, Texas. Secretary: Herbert Bayliss, Lake Charles, La. Treasurer: M. G. McNair, Gulfport, Miss.
Field Engineer: Harry Loc-kc, Los Angeles, Cal. Directors:
S. H. Peck, Mobile, Ala.
R. II. Fleming, New Orleans, La.
H. A. McDonald, Beaumont, Texas.
J. C. Baumgarten, Schulenburg, Texas.
L. D. Moody, Houston, Texas.
SAN ANTONIO EXECUTIVE BOARD.
Kenneth Wimer, Chairman.
Leon N. Walthall, Secretary.
Percy Tyrrell, Chas. N. Wuest, Henry T. Mathews.
Assistant Secretary: Miss Clotilde Nagel. Field Secretary: R. B. Thompson.
OFFICIALS CONVENTION AT NEW ORLEANS. General Committee.
General Chairman, 'A. Fred Bultman, Jr.
Vice-Chairman, Charles M. Kerr.
Secretary, W. D. Jarman.
Chairman Finance Committee, Edward Makofsky. Chairman Entertainment Committee, C. M. Kerr. Chairman Publicity Committee, Augustin J. Himel, Jr. Felix C. Bowman, Wilbert Black, II. K. Monroe, A. H. Borden, Walter Parker, G. W. Lawes, E. H. Fairchild, R. P. Bernard, R. H. Fleming, Martin Behrman, Jos. L. Ruhl.
Southern Road Congress Committee.
Charles M. Kerr, R. E. E. de Montzulin, A. II. Van Pelt.
Women’s Parliament Committee of Management.
Mrs. A. F. Storm, Morgan City, La., General Director Louisiana F. W. C.
Mrs. A. G. Reed, Baton Rouge, La., President Louisiana F. W. C.
Mrs. Byrd Enochs, Biloxi, Miss., President 1st District F. W. C. of Miss.
Mrs. P. J. Friedrichs, President New Orleans Federation of Clubs.
Mrs. Jesse P. Wilkinson, Chairman Civic Dept. N. 0. Federations of Clubs.
Mrs. Fred C. Kolman, New Orleans, Secretary.
Hospitality Committee.
Mrs. Joseph E. Friend, General Chairman.
Mrs. Charles Buck, Chairman, Patio Royal Reception.
Mrs. Paul Jahncke, Chairman, Country Club Luncheon.
Mrs. Christian Schertz, Chairman, French Quarter Visits.
Mrs. Henry Levy, Chairman, Transportation Committee.
And forty hostesses.
Gulf Boulevard Conference.
John T. Cochrane, President, Mobile, Alabama.
Claude Delmas, Vice-President, Pascagoula, Miss.
S. W. Provensal, Secretary-Treasurer, Slidell, La.
Boulevard Meetings and Banquet, Directed by Young Men’s Business Club.
Committee:
Gilbert Fortier, President; W. C. Crow, Executive Secretary, and R. 11. Fleming, Manager Motor League of Louisiana.
Financial Directors.
Walter A. Brandao, R. E. E. de Montzulin.
General Finance Committee:
Allen Wolff, Chairman, Auto Supply Group.
Col. Allison Owen, Chairman, Architects.
L. II. Trippeny, Chairman, Auto Tires Group.
F. C. Bowman, Chairman, Auto Dealers.
Charles de B. Claiborne, Chairman, Banks.
Lionel F. Favret, Chairman, General Contractors.
Chas. M. Kerr, Chairman, Road Contractors.
Phil. G. Ricks, Chairman, Homesteads.
Lueicn J. Morot, Chairman, Automobile Financing. Augustin J. Himel, Jr., Chairman, Life Insurance Group. Lionel F. Favret, Chairman, Material Group.
J. J. Voelkel, Vice-Chairman, Material Group.
I. H. Isaacs, Chairman, Retail Merchants Bureau.
Wilson S. Callender, Secretary, Merchants Bureau.
Jas. F. Turnbull, Chairman, Real Estate Group.
Mrs. Henry Alcus, Chairman, Women’s Committee on Finance.
THE HIGHWAY AND ITS ROMANCE.
The Old Spanish Trail connects the playgrounds of Florida with the playgrounds of California and links the playgrounds that lie between. It will bring to the cities and towns along the way a continual tide of tourist and automobile travel and a permanent pleasure to the people. The Old Spanish Trail will revive and keep alive the remarkable history of old Spanish days, a history on the northern continent that reaches from Florida to California and offers historical associations more romantic than anything in the land. Those were the days Spanish splendor, of Cavalier and; Conqueror, of Columbus, Cortez and Pizarro, of Ponce de Leon, De Soto and Coronado and of the great orders of priests whose mil* sions are scattered along the Trail. Mexico was the throbbing heart of Spanish endeavor; of the New Spain of their hopes.
The Spaniards dreamed of gold and glory, .and with expedi* lions worth a King’s ransom they struggled through jungles, del* erts and mountains to despair and death while the phantom of riche* raised others to follow.
In South	America	they	sought for the land of the	Gilded
Ch.ef whom they called El Dorado, they searched for the Temple °	. S“n and the Enchanted City of the Caesers. In North
America they searched for the fabled Seven Cities of Cifaolo through Anzona and New Mexico, and for the realms of the Gran Quivera Tei	r?,S »	Kansas;	they	sought the Great Kingdom	of the
of w’ 1th T‘0i" ’Silveri the Streams of Pearls, the Province. peri!d a„V ““ FoUnta!n °f	They	added	luster	to their
and	the Ne	o	empires	a"d lost them. Today, the Florida'
People of lhe	N^th °I	th°Se	dayS are the winter retreats	of the
can, and will he K A™crican continent. The Old Spanish Trail
in the land___th^u^	m°St	famous and most traveled highway
Mexico,	Way	Southern	Borderlands	an^ 0