Automobile Blue 2«-a49 WEST 3 9 TV ST. NEW YORK C1TY August 18th 19 17 OldSpanish Trail Assn., Mobile, Ala. Dear Sirs:- If you were a motorist from Chicago - - had followed the directions of your road guide every mile to the South - - had found it had directed you with unerring accuracy all the way - - you would have confidence in it and would rely upon its advice absolutely. Now you've got to eat and sleep along the way and find good accommodations for your car. You don’t know anything about the best places because you're an absolute stranger. Wouldn't you be liable to follow the recommendations in your guide in making your "stops" if you knew that guide listed only the best places in each section? That is the story of the Automobile Blue Books - the Standard Road Guides of America. 250,000 motorists are touring by Blue Book today and relying upon the hotels and garages it recommends. Let the Blue Book recommend your place to these wealthy motorists. Sign your name to this letter for full details. ERM-MON Very truly yours. 8 anager. k Signature NEW YORK CHICAGO SAN FRANCISCO