NATIONAL. PUBLICITY
Over 6,000,000 circulation has been secured in national-publications in 1928. This is secured by sending put travea-cgs to editors end writers.
They are thus interested then ask for photos and more material, We help them with photos but have difficulty keeping nliveH photos in stock. We also have in stock what we call "writers1 material1^--—it is a narrative of the struggle to build the highway and includes many figures as to costs. We find however that writers prefer the historical and descriptive story, the historical being the lead.
The McCall's Magazine story reached 2,500,000 circulation. At advertising rates that page and a half would have cost §12,500,
Other big feature articles this year inoluded the New York American, 5 pagesj Philadelphia Public Ledger, 5 pages? Manufacturers Reoord, 5 pages? and more than a dozen other national newspapers and magazines#
CORRECTING COMMERCIAL MAPS
Most of the commercial maps are behind on southern road progress. This condition will continue for a few years. We are continually working with these map manufacturers to get their plates corrected.
OLD SPANISH TRAIL PUBLICATION RECORD
Travelogs 62,500
Miscellaneous publications 60,000
Lithographed wall maps 10,000
Magazine and feature publicity of late has reached 6,000,000 circulation annually.
News circulation publicity cannot bo calculated. Our dipping service shows it is constant and extensive. Headquarters succeeds in keeping interest alive.
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