OLD SPANISH TRAIL FLaIIS FOR TRAVEL DEVELOPMENT AND FOR BETTER BUSINESS CONDITIONS.
It has taken IS years and §70,000,000 to open this highway; not to complete it'but to opeh it to comfortable travel. It will require*§40,000,000 for paving and improvements. .
Today the Old Spanish Trail is the best travelway a-cross the continent but travel is not turning this way be-cause the eastern OST ‘people are nor yoV cooperating To get it.
The northern routes to California and the West are intrenched by 20 years of steady use and aided by permanent organizations with over §2,000.000 annual income.
Plans to draw travel to the Old Spanish Trail have been developing for a number of years. They cannot be carried through without general cooperaticn.
A great highway has been opened. Business is built up and territory settled and developed these days whore overland trunk lino travel is steadily developed. The automobile brings now people and now money.
********* THE TRAVEL DEVELOPMENT PLaNS
1.	Organizations	of	Stato	CST	Units	under	local ofificals
to promote local interests, to look aftor additional highway improvements, and to coordinate with national headquarters.
2/	Developing	the travelog and its distribution. This
is now distributed by more than BOO auto clubs and travel routing offices. It has b^-en published since 1924.	100.000	copies	arc	now	needed,	annually.
3.	Wider distribution of the road wall maps along tho OST and at northern routing offices.
4.	Route marking. ,nJ. S. 00,T is merely a mechanical
number, Tho "Old Spanish Trail" can be made a national household word.	•
5.	Extending	tho historical signing and spreading tho
Old Spanish history. The historical background can bo mud as alluring as tho appeal of Old Now England or other sections.
6.	National newspaper and magazine publicity. Articles
with photos, arc gladly received by national editors
7.	Correcting	in	tho	interest	of	tho	southern	country
the numerous maps put out fox route guidance. Those maps have not caught up with southern progress.
They still emphasize the old travel trend.
0.	A national convention to settle national policies
and elect officers. This convention is not advisable until State orgamzations and tho local people are more thoroughly behind the Old Spanish Trail, or more clearly understand Its problems and needs. ’
9. Dedication of tho Old Spanish Trail monument at St. Augustine, Fla., with Spanish and American govorO nmontal participation. Tho monument is partly completed. The Spanish Delegates have boon appointed,. A motor:cado is planned from San Diego, California to Si<, Augustine next spring. Those plans aco now in suspense. Tc was hoped in this way to thoroughly sell this southern country to northern pooplo„