Gulf Refining Company Sun Oil Company
Standard Oil Company of California Standard Oil Company of New York Standard Oil Company of New Jersey
ORGANIZATIONS CO-OPERATING FOR THE RESTRICTION OF OUTDOOR ADVERTISING
American Civic Association National Highway Association Garden Club of America General Federation of Women’s Clubs Adirondack Mountain Club
American Scenic and Historic Preservation Society American Federation of Arts National Academy of Design
National Society of Women Painters & Sculptors
National Garden Association
Society of Little Gardens
American Society of Landscape Architects
Massachusetts Civic League
N. Y. State Association of Real Estate Boards
N. Y. State Automobile Association
N. Y. State League of Women Voters
N. Y. State Home Bureau
Federated Women’s Clubs of New York, New Jersey, Wisconsin, Illinois, Pennsylvania, Texas, Florida, Massachusetts, Rhode Island, Virginia.' Society of Farm Women of Pennsylvania Citizens Union of New York City City Club of New York Fine Arts Federation of New York Municipal Art Society of New York Municipal Art League of Chicago Conservation Council of Chicago New York Water Color Club League to Protect Riverside Park Sorosis
Women’s City Club of New York Federated Garden Clubs of Long Island Long Island Federation of Women’s Clubs Halifax Country Garden Clubs, Florida Philadelphia Congress of Art (45 organizations) Florida Development Board (State Chamber of Commerce)
Digest of Address on Billboard Campaign, Delivered at the Biennial (Los Angeles, Cal.) Art Day, June 11, 1924 : : : : :
By MRS. W. L. LAWTON Chairman Billboard Committee, G. F. W. C.
General Federation Policy on Billboard Advertising.
For many years the General Federation of Women’s Clubs has advocated a reasonable restriction of outdoor advertising in order to conserve the scenic beauty of the country. Biennial after Biennial has passed resolutions against the rural billboard. But what has been accomplished? Our resolutions have gone down on the Minutes, and the signboards have spread out unhindered over the landscape.
Outdoor advertising has tripled since the war Our most beautiful valleys and our most scenic highways are fast becoming little more than illustrated catalogues. The most beautiful country in the world is becoming one of the most commercialized.
General Federation Plan for Restricting Billboards.
The General Federation, awakened to the necessity for action, Is today doing more than passing resolutions. The Executive Board at its meeting in Washington in the winter of 1923, adopted a plan of action, a plan suggested by the Woman’s Civic Club of Glens Falls, N. Y., and tested by the New York State Federation.
It Is a very simple plan. It consists solely In telling the advertiser how we feel about these rural boards; calling his attention to the fact that the scenic beauty of our country will soon be ruined if the rapid increase of signboards goes on unchecked and urging him to restrict his signboards to commercial districts where they will not injure scenic or civic beauty.
That is the sum and substance of the plan. It is based on the belief that the advertiser desires