The Phoenix Chamber ©f Commerce PHOENIX, ARIZONA General Omen PHONES 0204-4080 I Traffic Office 1 PHONE 3570 ] AUTO CLUD ] PHONE 4051 I JUDE T72!Tx-3iSC0PD 1 9 A 2 Hr. n. 3. Ayres, Managing Director, The Old Spanish Trail, San .rntonio, Texas. My dear Mr. Ayres: It is pretty hard to arouse enthusiasm‘Over motor tours at the present time. At this season of the year we have so many people who are taking their vacations and it is Lard to get up a large < and enthusiastic gathering. Jg are still working very hard on the matter of improving roads in this section, as you know our paved program calls for over three hundred miles of permanent concrete road in Maricopa County I with connecting roads to adjoining counties, which , will enable the carrying of heavy traffic. .7e are watching the road situation very carefully. ,Vhile we are not making much of a campaign for I national organizations, we are sure that we are j going to make it so attractive that all of the 4 National Highways will wont to come through this 1 section of the southwest. | we do not think that Senator Ashurst is opposed to J .,ny of these through highways. It is just that t. ere 1 are getting to he so many, that it is lard .or one f who is not directly connected with one of them to I appreciate how many t lie re are and how many o_ them ® follow the same line of travel in general. THE SALT RIVER VALLEY IS THE MOST FERTILE VALLEY AND HAS THE FINEST WINTER CLIMATE IN THE WORLD I OFFICERS JOHN F. DARKER President s HARRY WELCH ROLAND JOHNSTON Traffic Manager ROOSEVELT DAM GRANITE REEF DIVERSION DAM THE APACHE TRAIL 300,000 IRRIGATED ACRES